Mixing reuse, professional insertion and design in a network of second-hand shops
Europe
Janna Hellerup
With its network of second-hand stores, Stockholms Stadsmission offered a new shopping alternative in the Swedish capital, which mobilizes the inhabitants of the city on the topics of re-employment and solidarity. But, Janna Hellerup, in charge of the activity "social business", wanted to go further to develop the activity of these second hand shops . To do so, she added a good dose of design and creativity to make them unique places of sharing in Stockholm.
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